Ancillary Digipak Analysis Back Cover

Although the image on the front cover of the digipak is black and white, we wanted the back to be in colour as we thought that the front cover is the most important and we wanted to make sure that it stood out. Therefore, we thought if the image was black and white with the bright red lipstick, it would be very eye catching to the audience. The back picture is in colour because we wanted this to look interesting and this was a section which we didn't need to be as eye catching as the front cover. Also, as we have created a pop video, and we have many scenes which jump from scene to scene, we wanted to create the same kind of effect on our digipak. Therefore, we have used two very different images which portray this same kind of effect. 

How does this product create the desired image of your artist?

The picture used on the back cover of the digipak is an image of the artist smoking. This shows rebellion and this is not common in 19 year old girls. Girls at this age have usually matured and have jobs or are studying A levels, however, this may suggest that there is something different about this particular girl and there may be some hidden meanings or messages which we will need to find out ourselves. 

How does this product appeal to the target audience?

The target audience ranges from 15 to 25 year olds, both males and females. We thought that there may be a male gaze from the boys in this image as she is provocatively dressed in short shorts and this is what boys would be attracted too. This may mean that they want to listen to her music to find out more about her, or maybe even buy her album, just for the posters which are included in the digipak. Girls and young women may see the artist as a role model and want to be like her as she produces a fresh, and 'cool' image. The colour scheme is also very eye catching as the colour red stands out. 

How does this product meet or subvert the conventions of digipak design you identified in your analysis of existing products?

As i have already explained before, i have previously researched many different pop digipaks and based a few ideas around them. We used a seductive image with her doing an act which is seen as rebellious as in many pop videos, artists are seen taking drugs, drinking alcohol or smoking. The image includes a dark background with the red text which is very overpowering and effective. A parental advisory badge was added to the back cover to show that it is not suitable for young children and also it gives a symbolic message that unsuitable acts may be shown in the videos. The artists website was also added to the back of the album so that the viewing audience can keep track of any of Jayme-Lees upcoming events. This is also a common feature on most existing digipaks. 

How does this tie in with your music promo?

As stated before, the first obvious similarity is the fact that the artist is used in both the digipak and music promo. The colour schemes are also the same and we can see the emotion shown in both the promo and digipak pictures.