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Monday 7 May 2012

Website Analysis

We made the website using Macromedia Dreamweaver where we were able to design the website and insert content. It also meant that we could edit the layout so that it looked professional and didn't look rushed. We used photoshop to edit the pictures and Macromedia Fireworks to make the tour banner. We also edited the scripting and coding to make everything fit together. This was a very lengthy process but it was worth it in the end. 


Website Home Page
The home page of the website has a header at the top advertising our artists new album which is called 'Addictive'. We also included an advertisement, which shows where the audience can buy the artists albums from. We also added a link to the artists official YouTube account where you can view the video. We thought this was a good idea as people can listen to the song and also view the video before purchasing the album, and also it means that they can comment on the video and they can also like it. We thought this was good as it means that the fans can interact with the artist and can openly view and comment on the video. We made the background black as we thought it would make the red font and pictures stand out, and we wanted to make it as eye catching as possible. Also we used a simple font to make it easy for the viewer to read.

Website Tour Dates
The tour page advertises the artists tour. It shows that the sponsor for the tour is Nike and this is clearly advertised underneath the tour dates banner. There is an official tour dates banner across the page, clearly showing the dates to the audience that the artist will be on tour. Also it shows that the company that the artist is managed by is AEG live. We got this idea originally from Beyonce's official website. We also researched that everything on most pop websites are Trademarked, so we decided to do the same on our site to make sure it has a professional look. 

Websites Bio Page
A biography page is a page about the artist telling their fans about their life and raise to fame. We decided to add this to our website as we thought it was a personal touch about the artist and it is also a way for the audience to learn more about Jayme-Lee. We added sponsors across the page as from previous research we found that on Pixie Lotts website, we saw she had a list of sponsors up on her website and we thought that this would be something that makes the artist look popular and interesting. We also thought that it was a way to grab the attention of the viewing audience. We added her partnerships on there such as record labels and music and tour promoters, as well as her actual sponsors such as Nike, Loreal and McDonalds. Another thing we found whilst researching existing pop music websites was that most celebrities have charities that they sponsor. We decided that our artist would sponsor KONY 2012 and War Child. 

Websites Store Page
We decided to add a store page as a place where fans can find where to buy the artists albums, can find the digipak artwork of the album cover, can find out what official retailers will sell the album and it also gives them the opportunity to buy the single separately from the album. The album is also sponsored by iTunes and this means that the fans can get discount from buying it from iTunes, rather than having to pay full price for it online. This was another thing we found during our research. Rhiannas site shows that she is sponsored by a music outlet and we thought that this would be a good idea for our artist. At the bottom of the page is a place where the artist has given quotes. We made this as it is interesting for the fans and also it is a way to direct them to the page where they can purchase the album. 


As you can see, our website fits in with the same type of layout of the ones i researched. Our website has a colour scheme, which is black, white and red and this is also eye catching to the viewing audience.  It is also used throughout the entire website. The artist herself is portrayed on the front page of the website with multiple pictures of herself. Another similarity to existing pop websites is that it is very simple and easy to access and use. It also includes the artists sponsors and charities that the artist sponsors herself. This was a common feature that we found when doing the research.

1 comment:

  1. FAO the moderator: hard copy of the website will be included with the paperwork and video submissions. Intention was to provide a weblink but this has not been possible owing to factors beyond the control of the candidates or myself.

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